Modern Sportswear

   The development of sportswear was going gradually but steadily, step by step, it improved ancient things like tissue, technology and design. The athletic sportswear brands have appeared such as Reebok, Adidas, Puma and Nike.Their recognized achievements meet the needs the stars of world sport and ordinary people throughout the world. The Olympic movement makes manufacturers invent new options for athletic clothing that help increase the physical capabilities of champions. Transformation sportswear generates the development of individual sports. For example, there were narrow pants for playing hockey at the beginning of the century. In the early 20's football is becoming tougher and some kinds of shields were added to clothing to protect hands and legs, and armor and a helmet appeared. Gym shorts came into view as people can see in old photographs. The individual sports such as marathon need some changes like shorts and shirts without sleeves. 20-30 years of the 20 century had become a turning point in the history of athletic sportswear. Physical activity is regarded as an ideal development for human beings like in ancient times. Female beauty is not based more on the toilet tricks - corsages, long voluminous dresses that hide the shape. Fashionable silhouette can now be achieved only through serious efforts to improve the body based on gym and diet. For individual species, destined for the elite (tennis, skiing), the famous fashion designer creates exclusive things. In the 20 years of numerous Parisian fashion houses opens offices of sportswear - Jean Lanvin, Jean Patou, Elsa Schiaparelli and others. The famous champion Suzanne Lenglen shocked the audience at Wimbledon in 1919. Her little white dress with short sleeves from Jean Patou was picked up later by all tennis players. Some sports disciplines practiced in special circumstances, such as skis, generated new, specialized things. In the 30 years skiers replaced the long skirts for sweatpants, called Norwegian with wide trousers, strapped at the ankles knitted ribbons. The transition to competitive swimming was accompanied by adaptation of form-fitting swimsuit jersey, formerly known as the circus costume (for the first time such a model will put swimmers at the Olympic Games in Stockholm in 1912).
   History of the American clothing has had a new tendency mixed with an ideal of democracy and morality in American society. There is a style designed especially for students who is going for sports. In the late 60's jogging was created in the USA. It provides people with the tendency of wearing new tracksuits and sneakers. One cannot see a man or a woman in old-fashioned outdoor clothing no longer. The ancient times were gone with the wind.
   “Nike” is a rather new sports firm from Oregon, founded by two former athletes. It goes on the heels of the former leader in athletic footwear named “Adidas”. Second place is Reebok, the recognized champion of the production models for the new sports and leisure activities such as aerobics, dance sports and fitness. Famous women's shoes “Freestyle” brought great fame to Reebok.
   In the late 80 years a new type of clothing came into fashion - two in one. Jackets are divided into several elements, which give more options for their use between seasons, urban clothing and sportswear. Another new trend is the desire for minimum weight. Some models of jackets weigh only 500 grams. A new generation of sports apparel has gone far ahead of its predecessors. Improvised things for different sports were lost in the distant past.